A thought on podcasts and online video as lead generation tools
Research over the past 5 years has shown for certain that online video and podcasts impact B2B purchase decisions. Buyers want to be re-assured that you understand their businesses and needs. B2B clients especially, appreciate working relationships so they want to know who the people are behind your company and by providing quality thought leading and educational content you can satisfy all these preferences by using online audio and video. You should find that a quality podcast or video series not only generates leads but furthermore nurture those leads for you so that when they are ready to bring you their business, they are the ones calling you! Read the rest of this post »
iTunes 9 - new update from Apple
Apple launched its latest update to iTunes recently with its most dramatic make-over for a long time it features a redesigned iTunes store and more advanced applications for the iPod and iPhone which makes accessing and syncing podcasts, web applications and iPhone apps even easier!
Find out more about the new features on the official page and get an under the skin review from the guys at Techradar.com.
If you are STILL unsure about what the world of iTunes and podcasting has to offer, firstly where have you been?! and secondly you can download it here.