A recent article on Market Watch makes a number of predictions about online in 2007, two of which keep ringing a very loud bell in my head… Online Video Video Video…
We have already seen that sites like YouTube and Google Video have proved exceptionally popular. With bandwidth speeds getting quicker and quicker and new technologies like p2p and divx helping to deliver video quicker and easier than before, clearly the meeting of improved technology and faster downloads with make watching video online second nature by early 2008.
So here are the comments from Market Watch I mentioned. If you are not already looking at video as an integral part of your online activity, YOU SHOULD BE!
Video is king, plus other predictions
- Video will drive online advertising. It’s estimated that about 37% of all marketing dollars go toward commercials. On the Internet, about 2.6% of all advertising is spent on video advertisements. That number is expected to rise to 4% this year, according to eMarketer. Clearly, the gap will close.
- The video business will be bigger than print online. In the offline world, the business of video is far larger than the business of print. The market — advertising, cable subscriptions, VOD, pay-per-view, fees, etc. — for television networks/cable and television distribution is roughly $168 billion, according to PricewaterhouseCoopers. The market — subscriptions and advertising — for newspapers and magazines is roughly $100 billion.