A thought on podcasts and online video as lead generation tools
Research over the past 5 years has shown for certain that online video and podcasts impact B2B purchase decisions. Buyers want to be re-assured that you understand their businesses and needs. B2B clients especially, appreciate working relationships so they want to know who the people are behind your company and by providing quality thought leading and educational content you can satisfy all these preferences by using online audio and video. You should find that a quality podcast or video series not only generates leads but furthermore nurture those leads for you so that when they are ready to bring you their business, they are the ones calling you! Read the rest of this post »


RAJAR data for podcasts this quarter
RAJAR was released earlier this month, the survey that determines listening trends and habits for radio. RAJAR for the last couple of years have also included podcasts in their data and for this quarter there are no big headlines as such except for the fact that podcast usuage has remained steady.
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