EIAA’s Ad Barometer Report for 2009 has, (as we predicted) confirmed that Traditional TV & Radio are continually losing out to Online Media sponsorship and advertising. This is most notable within online video with the growing popularity of pre-roll and post-roll advertising.
We have had a bit of a revamp here at Podcast Voices and Video and have moved to some nice new offices in Farringdon, London. For our full new address pop across to the contact page on the website.
Speaking of which, we thought it was only proper that with our nice new offices we had a nice new website as well. Read the rest of this post »
Barack Obama is the new US president, as I’m sure anyone who hasn’t been on Mars all of this week is well aware. Already analysts are looking into what his campaign used to bring about the victory and the findings have uncovered some interesting facts on the attitude of people to Online Media and the Internet. Read the rest of this post »
This month it was announced that Apple sold its 100 millionth iPod, worldwide. This makes the device THE fastest selling music player EVER in history.
It has been instrumental in making the Apple brand one of the most loved and recgonised around the world and has been the driving force behind Apples impact on fashion and lifestyle in recent years.
A new report to be released in eMarketer this week has found that spending on advertising in podcasts will quintuple over the next five years from the current estimate of a $80 million base during 2006 to create a $400 million market in 2011.
So where is the growth expected to come from? Well, eMarketer’s analyst James Belcher has predicted that much of that growth will come from Google.
Harris Interactive have released a new poll gauging the online viewing habits of American adults. The survey was completed by 2,309 online Americans for Harris Interactive in December 2006. They found that nearly 16% of those surveyed were regular YouTube users and of these one in three stated that they are actually watching less traditional television because of the time they spend on YouTube.
The survey also found that 42% of the surveyed American adults had watched an online video at YouTube and that 14% would consider themselves regular users.
The latest radio listener survey statistics collated by the Radio Joint Audience Research Limited (RAJAR), the UK’s definitive radio audience survey make for some very encouraging reading indeed!
The findings revealed that radio listening is at an all time high with more than 45 million people tuning in every week. What was really positive is that this growth has been attributed to the fact that more and more people are listening to radio through the internet or via mobile phones or portable devices. The number of people listening via mobile phones was up by 24% and listening via the internet was up 10 per cent .
The figures also included statistics for podcasts and…. over the last 3 months the number of people downloading and listening to podcasts has significantly increased to 2.1 million people representing a significant increase of over 15% over the last quarter.
The fact that the internet and mobile devices are responsible for these increases means that its only a matter of time before listeners discover other, “on-demand” media on offer.
Shouldn’t you be Podcasting? Now is the time to get it out there and watch your audience figures snowball.
Last year computing giant IBM decided that it was time to jump on board with podcasting to see what it could do for them. They began with a simple idea for a show called “IBM and the future of…..” featuring its scientists and staff gaining their soapboxes to discuss worldly topics from driving to urban planning. Even with these early forays into podcasting, IBM managed to log 40,000 downloads during the first three months. The series now has six instalments available.
The success of the “Future” series has since lead IBM to look at other ways to harness the power of podcasting and released a tool for uploading audio files and syndicating them via RSS feeds on an internal system. By publishing a podcasting policy, IBM sat back and waited to see what its 7000 employees would create.
It’s a common miscomception amongst those new to the medium that podcasts can only be listened to on Apples iPod device. Indeed, the iPod is the namesake of podcasting and hugely popular but the majority of podcast subscribers still listen to most podcast content on their computers.
There are of course other ways too, there are other brands of mp3 players and of course mobile phones.
But now, thanks to a partnership between manufacturer Skullcandy McGyver and mypodder you can now listen to podcasts on your wristwatch!!!
RAJAR data for podcasts this quarter
RAJAR was released earlier this month, the survey that determines listening trends and habits for radio. RAJAR for the last couple of years have also included podcasts in their data and for this quarter there are no big headlines as such except for the fact that podcast usuage has remained steady.
Read the rest of this post »