Top 3 Podcast Myths Explained at the end of 2006
Podcasting at the end of 2006 is still a fairly new medium, so there are many myths and misconceptions, the three most common are explained here
Online Video Sales – A Billion $ Business
By the end of 2007 the market for online sales of TV shows, movies and other pre-recorded video will grow to $1.5 billion further evidence of the amazing growth and potential of online, on-demand media, a prediction by Strategy Analytics.
Next year will be seen as the turning point where online sales of pre-recorded video finally become big business with online distribution emerging as a viable and important medium for content producers.
Online Video Up, Telly Going Down!
An ICM survey recently carried out for the BBC asked 2,070 people regarding their viewing habits for online, traditional video and TV, demonstrating that the online video boom is really starting to impact traditional TV and video mediums.
A summary of the findings:
Essential Audio Imaging For Your Podcast
With so many podcasts of all styles and subjects emerging, the need for sparkling production quality and audio branding is one way you can make yours stand out from the rest. Audio Imaging might sound like a contradiction in terms at first, but is a description long used by conventional radio to describe the small bits of audio within a show that identify what that show is. It could refer to jingles, sweepers or idents, intro’s and theme music.
Think of your podcast as an office, the Imaging is the audio equivalent to the sign above the front door to let people know where they are and the corporate branding around the office to remind them once inside.
New Research Stresses Importance of Quality Content
Recent research suggests that although the number of US internet users downloading podcasts continues to grow, few remain hooked. This comes on the back of the latest survey by the Pew Internet and American Life Project, which found that although 12% of online Americans had downloaded a podcast only 1% said they would download one on a typical day.
Clearly the best method of ensuring that your podcast does get your audience hooked and impacts upon their everyday life is to ensure your podcast has the highest quality content that is both compelling, sustainable and professionally packaged.
Need to understand everything about Podcasting?
Clearly you need to contact Podcast Voices, or you can consult the PodcastersWiki.
Digital Music Player Ownership
By 2010, three-quarters of all people who own portable digital music players will listen to podcasts, a growth from less than 15% in 2004.
The BBC July 2005
iPod sales figure facts
5.3 million iPods were sold in the first 3 months of 2005″ its manufacturer Apple revealed, an increase of 558 percent.
Apple
Podcast Audience Size Facts
Researchers at the Defusion Group predict that the U.S. podcast audience will climb from 840,000 in 2005 to 56 million by 2010. By that time, three-quarters of all people who own portable digital music players will listen to podcasts, up from less than 15 percent from 2005, the digital entertainment research group said.
Over 6 million Americans have listened to a Podcast.
A report published 04/05 by the Pew Internet and American Life Project
In late June 2005 Apple added 3,000 Podcasts to iTunes. Within two days, customers had subscribed to more than 1 million Podcasts. That number is now more than 5 million said Stan Ng, Apple’s director of iPod marketing worldwide.
The Sunday Times-August 7, 2005
Commercial Radio In Talks Over Podcasting Music
Commercially available music could soon be legally appearing in podcasts if recent talks between Radio Centre and the music rights organisations prove successful.
The deal with the PPL who collect royalties for artists and labels, will allow radio stations to podcast 30 seconds of music (excluding voice-overs). It will be available to commercial radio stations as a one year blanket license and looks set to cost them around £100,000. On top of this, commercial radio will have to secure the Mechanical Copyright Protection Society (MCPS) and the Performing Right Society (PRS) licenses. This is likely to bring the total cost to £210,000.
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