A thought on podcasts and online video as lead generation tools
Research over the past 5 years has shown for certain that online video and podcasts impact B2B purchase decisions. Buyers want to be re-assured that you understand their businesses and needs. B2B clients especially, appreciate working relationships so they want to know who the people are behind your company and by providing quality thought leading and educational content you can satisfy all these preferences by using online audio and video. You should find that a quality podcast or video series not only generates leads but furthermore nurture those leads for you so that when they are ready to bring you their business, they are the ones calling you! Read the rest of this post »


Net Communities acquires online audio and video production company Podcast Voices Limited
Net Communities are pleased to announce the acquisition of Podcast Voices and Video, a production business specialising in the production of online audio and video. Podcast Voices was established in 2005 when the word Podcast had just been invented, since then its clients have included leading advertising agencies and brands such as Lonely Planet, Sunday Times Destinations Show, MPH / Top Gear Live and Imago Tech Media (UCExpo/IPExpo).
Podcast Voices Production Director and former shareholder Wayne Scott said: “We are very excited about becoming a part of the Net Communities family, we have years of experience in producing online audio and video for a range of great clients, this move now gives us the opportunity to extend our offering to include the marketing and promotion of the audio and video programmes we create for our clients. In addition we will now bring our skills in-house to enable the launch of sites like www.TechBuff.com, Net Communities new Photo and Video reviews site.”
Andy Evans Managing Director of Net Communities added “Wayne and his team are highly skilled in online audio and video production, we’ve used their services many times for bespoke projects created for clients like Sony Ericsson www.idealdayout.com and even for our own home page animated video. I’m over the moon that we can now deliver in-house audio and video productions when creating innovative marketing solutions for our clients.”
More on Podcast Voices and Video: www.podcastvoices.com