A thought on podcasts and online video as lead generation tools
Research over the past 5 years has shown for certain that online video and podcasts impact B2B purchase decisions. Buyers want to be re-assured that you understand their businesses and needs. B2B clients especially, appreciate working relationships so they want to know who the people are behind your company and by providing quality thought leading and educational content you can satisfy all these preferences by using online audio and video. You should find that a quality podcast or video series not only generates leads but furthermore nurture those leads for you so that when they are ready to bring you their business, they are the ones calling you! Read the rest of this post »


The Times presents Destinations Holiday and Travel Show 2010
We have released another series of telephone interviews with key speakers at this years Destinations Holiday and Travel Show with the The Times and Clarion Events.
Podcast guests include:
Kate Humble (BBC Springwatch and www.stuffyourrucksack.com) , John Simpson (BBC News), Julia Bradbury (BBC), David Shukman (BBC), Simon Reeve and many others on the way.
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