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IBM podcasts have revolutionised their business
Last year computing giant IBM decided that it was time to jump on board with podcasting to see what it could do for them. They began with a simple idea for a show called “IBMand the future of…..” featuring its scientists and staff gaining their soapboxes to discuss worldly topics from driving to urban planning. Even with these early forays into podcasting, IBM managed to log 40,000 downloads during the first three months. The series now has six instalments available.
The success of the “Future” series has since lead IBM to look at other ways to harness the power of podcasting and released a tool for uploading audio files and syndicating them via RSS feeds on an internal system. By publishing a podcasting policy, IBM sat back and waited to see what its 7000 employees would create.
So, the results? Well as Ben Edwards, IBM’s manager of communications said “People have just gone ahead and experimented, there are some very interesting models emerging”
What IBM seem to have found is that podcasting has created a new and highly effective network of communication. Instead of conference calls, executives can now upload a weekly podcast which staffers can listen to when they want, thus saving a dramatic amount of money. It also allows more flexible working schedules due to information being ‘on-demand.’ It has cut the need for meetings and increased talk and communications within the company especially amongst staff who don’t generally get the chance to talk.
Now the UK sector of IBM are continuing to capitalise on the power of podcasting. They release a community podcast spreading the word about their staff and current projects. It features interviews with lab researchers and workers about the responsibilities of their unusual job. They have found it invaluable for highlighting particular situations within the company both to other members of staff and customers alike. Their podcast network continues to grow with IBM news and views shows as well as continued expansion of their internal podcasts.
There’s little doubt that word of IBM’s revolutionary way of communicating wont go unnoticed by other major organisations and blue chip companies who will be quick to implement similar strategies themselves.
The message is clear that if your business values communication both internally and with your customers then podcasting can offer a powerful way to bridge that gap and help drive you forward, and now its proven!
IBM podcasts have revolutionised their business
Last year computing giant IBM decided that it was time to jump on board with podcasting to see what it could do for them. They began with a simple idea for a show called “IBM and the future of…..” featuring its scientists and staff gaining their soapboxes to discuss worldly topics from driving to urban planning. Even with these early forays into podcasting, IBM managed to log 40,000 downloads during the first three months. The series now has six instalments available.
The success of the “Future” series has since lead IBM to look at other ways to harness the power of podcasting and released a tool for uploading audio files and syndicating them via RSS feeds on an internal system. By publishing a podcasting policy, IBM sat back and waited to see what its 7000 employees would create.
So, the results? Well as Ben Edwards, IBM’s manager of communications said “People have just gone ahead and experimented, there are some very interesting models emerging”
What IBM seem to have found is that podcasting has created a new and highly effective network of communication. Instead of conference calls, executives can now upload a weekly podcast which staffers can listen to when they want, thus saving a dramatic amount of money. It also allows more flexible working schedules due to information being ‘on-demand.’ It has cut the need for meetings and increased talk and communications within the company especially amongst staff who don’t generally get the chance to talk.
Now the UK sector of IBM are continuing to capitalise on the power of podcasting. They release a community podcast spreading the word about their staff and current projects. It features interviews with lab researchers and workers about the responsibilities of their unusual job. They have found it invaluable for highlighting particular situations within the company both to other members of staff and customers alike. Their podcast network continues to grow with IBM news and views shows as well as continued expansion of their internal podcasts.
There’s little doubt that word of IBM’s revolutionary way of communicating wont go unnoticed by other major organisations and blue chip companies who will be quick to implement similar strategies themselves.
The message is clear that if your business values communication both internally and with your customers then podcasting can offer a powerful way to bridge that gap and help drive you forward, and now its proven!