RAJAR was released earlier this month, the survey that determines listening trends and habits for radio. RAJAR for the last couple of years have also included podcasts in their data and for this quarter there are no big headlines as such except for the fact that podcast usuage has remained steady.
23 % play files directly in their browser on their PC (thereby not subscribing or downloading at all)
80 % listen on their computer
61 % on a mobile player, suggesting that perhaps in fact they do both.
Rajar shows that even with podcasting you need to get your message across fast. Our experience is that this is the case for all but the most niche or fan based podcasts like our series for Top Gear Live where listeners appreciate the time to do interviews justice.
But most people seem to listen to podcasts for less than 30 minutes a week and only 60 percent of users listen to an entire podcast.
Material as we have always said should be free - thats the power of it - and RAJAR backs this up as thei research shows that only 12 percent of listeners were in favour of paying for podcasts and only 4.1 percent have ever done so.
Comedy is the most popular genre hence the popularity of our friends over at www.channelflip.com and through branded content their are many opportunities to grab podcasts in both audio and video by both hands and use them to their advantage for marketing your business and products.
RAJAR data for podcasts this quarter
RAJAR was released earlier this month, the survey that determines listening trends and habits for radio. RAJAR for the last couple of years have also included podcasts in their data and for this quarter there are no big headlines as such except for the fact that podcast usuage has remained steady.
So what does RAJAR tell us?
Rajar shows that even with podcasting you need to get your message across fast. Our experience is that this is the case for all but the most niche or fan based podcasts like our series for Top Gear Live where listeners appreciate the time to do interviews justice.
But most people seem to listen to podcasts for less than 30 minutes a week and only 60 percent of users listen to an entire podcast.
Material as we have always said should be free - thats the power of it - and RAJAR backs this up as thei research shows that only 12 percent of listeners were in favour of paying for podcasts and only 4.1 percent have ever done so.
Comedy is the most popular genre hence the popularity of our friends over at www.channelflip.com and through branded content their are many opportunities to grab podcasts in both audio and video by both hands and use them to their advantage for marketing your business and products.