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Revolutions in Audio and Video Advertising Online
Along with Google’s recent movements into audio and video versions of their adwords, Kiptronic have also announced their new product poised to make the inclusion of ads on video podcasts easier.
Google recently announced that its audio and radio ads system will now be avialable as a soft test on most of its users adwords accounts. It allows Google advertisers to pay for radio advertising on a CPM basis with the adverts appearing on radio stations recorded by professional voice actors.
Recently, signed by Conde Nast’s digital division called Condenet, Kiptronic will work to deliver dynamic advertising campaigns into publishers online video content.
This will give them the ability via Condenet to rotate and swap ads on a regular basis generally helping to streamline the process of putting ads into video podcasts allowing publishers to focus on the quality of the content and builiding their audiences further. Kiptronic have emphasised their solutions targeting abilities and say that their software is ready to go straight out the box.
These recent developments from Google and Kiptronic are all paving the way forward for online video and podcasts to capitalise on the imminent explosion of online advertising and marketing. I have little doubt that it will go on to prove that a podcast series could generate quite a substantial revenue stream with the right content, audience and content to suit their ad campaigns.
If you are thinking about starting a podcast, be it audio or video, now is the time to turn it into an effective marketing tool that can actually make you money. Before everybody else does.
Revolutions in Audio and Video Advertising Online
Along with Google’s recent movements into audio and video versions of their adwords, Kiptronic have also announced their new product poised to make the inclusion of ads on video podcasts easier.
Google recently announced that its audio and radio ads system will now be avialable as a soft test on most of its users adwords accounts. It allows Google advertisers to pay for radio advertising on a CPM basis with the adverts appearing on radio stations recorded by professional voice actors.
Recently, signed by Conde Nast’s digital division called Condenet, Kiptronic will work to deliver dynamic advertising campaigns into publishers online video content.
This will give them the ability via Condenet to rotate and swap ads on a regular basis generally helping to streamline the process of putting ads into video podcasts allowing publishers to focus on the quality of the content and builiding their audiences further.
Kiptronic have emphasised their solutions targeting abilities and say that their software is ready to go straight out the box.
These recent developments from Google and Kiptronic are all paving the way forward for online video and podcasts to capitalise on the imminent explosion of online advertising and marketing. I have little doubt that it will go on to prove that a podcast series could generate quite a substantial revenue stream with the right content, audience and content to suit their ad campaigns.
If you are thinking about starting a podcast, be it audio or video, now is the time to turn it into an effective marketing tool that can actually make you money. Before everybody else does.