Top 3 Podcast Myths Explained at the end of 2006
Podcasting at the end of 2006 is still a fairly new medium, so there are many myths and misconceptions, the three most common are explained here
Podcasts can only be listened to using Apple iPods.
Although the namesake of Podcasting and the most common portable device for listening to podcast, Apples iPods are by no means the only device that you can listen to a podcast on. The fact is, any device that supports mp3 file formats can play a podcast and some research suggests that actually more people listen to podcast via their computers media player. There are many more portable media devices that play mp3’s , you can burn them to CD an with services like Voice Indigo you can even listen to podcasts on your mobile phone.
You need iTunes to find and access Podcasts.
iTunes operate the leading Podcast Directory which helps a listeners find and subscribe to podcasts via weblinks called Real Simple Syndication Feeds or (RSS). They provides a convienient platform from which you can play, organise and manage your Podcasts and other media with minimum effort. The new episodes automatically download without the need to go hunting each time for them. However, they are not the only directory and itunes is not the only software used to do this. Check out Juice as an alternative Podcast download tool and the Podcast Directory as an alternate directory.
Effective Podcasts are cheap and simple affairs.
While its true that just about anybody can attempt to create a podcast using cheap, rough and ready amateur techniques, creating effective and successful podcasts, especially for business and marketing purposes requires a professional approach.
Podcast directories like iTunes and Podcast Pickle are flooded with failed marketing podcasts containing company pitches read by the secretary. The fact is that nobody will actually want to listen to that and with so many other alternatives open to the listener they need to be compelled by consistently quality content, i.e a cool show they want to listen to! This isnt easy and requires a combination of careful script and format preparation, quality recording and production techniques as well as engaging voice talent.
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