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UK Podcast Downloads up 15% - its official…
The latest radio listener survey statistics collated by the Radio Joint Audience Research Limited (RAJAR), the UK’s definitive radio audience survey make for some very encouraging reading indeed!
The findings revealed that radio listening is at an all time high with more than 45 million people tuning in every week. What was really positive is that this growth has been attributed to the fact that more and more people are listening to radio through the internet or via mobile phones or portable devices. The number of people listening via mobile phones was up by 24% and listening via the internet was up 10 per cent .
The figures also included statistics for podcasts and…. over the last 3 months the number of people downloading and listening to podcasts has significantly increased to 2.1 million people representing a significant increase of over 15% over the last quarter.
The fact that the internet and mobile devices are responsible for these increases means that its only a matter of time before listeners discover other, “on-demand” media on offer.
Shouldn’t you be Podcasting? Now is the time to get it out there and watch your audience figures snowball.
UK Podcast Downloads up 15% - its official…
The latest radio listener survey statistics collated by the Radio Joint Audience Research Limited (RAJAR), the UK’s definitive radio audience survey make for some very encouraging reading indeed!
The findings revealed that radio listening is at an all time high with more than 45 million people tuning in every week. What was really positive is that this growth has been attributed to the fact that more and more people are listening to radio through the internet or via mobile phones or portable devices. The number of people listening via mobile phones was up by 24% and listening via the internet was up 10 per cent .
The figures also included statistics for podcasts and…. over the last 3 months the number of people downloading and listening to podcasts has significantly increased to 2.1 million people representing a significant increase of over 15% over the last quarter.
The fact that the internet and mobile devices are responsible for these increases means that its only a matter of time before listeners discover other, “on-demand” media on offer.
Shouldn’t you be Podcasting? Now is the time to get it out there and watch your audience figures snowball.