Clarion Events
Project Description
We have worked extensively with Clarion Events to help them harness the power of podcasting to promote their events. By producing podcasts in the lead up to the event we have given visitors a sneak preview of what to expect, built online communities around their events online helping to generate buzz.
The podcasts have proved a resounding success, They regulary attract large audiences and boost tickets sales by generating response rates to marketing carrying the podcast of up to 30%. In additition to these benefits the podcasts have proved to be a revenue stream through sponsorship and have offered exhibitors and sponsors added value. The podcasts regulary make the front page on the iTunes Music Store further helping to increase reach.
Links to the Podcasts
Destinations: The Holiday and Travel Show
Client Feedback
We trialled podcasting last year to engage with show fans and had an incredible response. Our podcasts are content-rich and entertaining rather than trying to directly sell tickets. One email we sent out prior to the show with a podcast link last year received a 30% response rate – all those who responded bought tickets. The podcast series is fundamental to our campaign in the run up to the MPH featuring Top Gear Live show.
Charlotte Aldiss, Marketing Manager
MPH Featuring Top Gear Live, Clarion Events
Podcasts were a new marketing initiative for MPH this year. Podcast Voices hand-held us through the creative and technical process and produced a series of episodes that we and our sponsors were delighted with. The series facilitated genuinely content rich communication with our databases and attracted attention from new audience groups, contributing to ticket sales and suggesting a positive return on investment.
Emma Langford, Marketing Manager
MPH Show 2007, Clarion Events
Podcasts were a new marketing initiative for Destinations Show this year an throughout the process Podcast Voices hand-held us to ensure the material was delivered properly.
Each podcast was rich in content and technical quality and gave a true and exciting preview of what to expect in the run up to the Destinations Holiday and Travel Show.
Mark Oakley, Marketing Manager
Destinations Holiday and Travel Show, Clarion Events
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