Atlantic Rowing Challenge For Cancer Research

Project Description

3000 miles. 2 Guys in a boat. One Goal.

We were approached by social networking site WAYN.com to team up with them to provide coverage of the Atlantic 06 Challenge to be undertaken by Stu Turnbull and Ed Bayliss in December 2006. They rowed unsupported across the Atlantic Ocean, a challenge that was to take them nearly 2 months, in aid of Cancer Research.

Our Solution

We created an audio podcats series that would bring the harsh realities of life on the boat to life by keeping in constant touch with the boys on board. In the run-up to the challenge we mixed a full imaging package to be rolled out across the series using stock ocean sound effects, bespoke music composition and jingles/idents. We conducted interviews with the boys prior to setting off and during their preparations to help raise awareness and sponsorship money. During the challenge itself we kept listeners up to date by providing the rowers with a voicemail line to leave messages on. Each day the boys rang a designated number to leave their audio diary. We then put these diary entries into full show complete with imaging and presenter links. The podcast experienced a huge take up, making it onto the front page of the iTunes Music Store and further increasing the money raised for Cancer research.

Client Feedback

Fantastic work!!! Thanks very much for teaming up with us on this, the podcasts were absolutely great, really impressed. It has been good to cover this challenge with you guys…..

Jerome Touze, Director
WAYN

It really meant a lot to have you guy’s following our progress and we thank you for all the support in helping us raise so much money for Cancer research. We will be listening to the podcast to re-live our journey’s for years to come.

Stu Turnbull, Rower
Atlantic 06 Rowing Challenge

The Episode’s

Episode 16
We hear from the boys for the last time as they reflect on their challenge and give us an insight into what life has been like since their return to land. Tune in as well for details of their celebration parties in London and Manchester.

Episode 15
Speaking on penultimate day, we have our last update from the boat as we track them approaching their destination in Antigua.
We hear the mix of emotions, the grit, the determination and an overwhelming sense of achievement as the crew of The Memory of Zayed come home.

Episode 14
peaking on day 59, we keep up to date with the boys as they get ever closer to their destination in Antigua.
The Caribbean sea is beckoning and signs of civilisation have begun to appear. Ed and Stu celebrate Valentines Day rather belatedly with the single most desired thing they could hope for….

Episode 13
In this special episode we talk to the inspiration to Stu as a youngster and the man who sowed the seeds for the crew of “The Memory of Zayed” to undertake the Atlantic 06 challenge.
Tom McLean is a former SAS member and survival expert who lived on the island of Rockall from 26 May to 4 July 1985 to affirm Britain’s claim to the island.
Tom Mclean also holds the world record for the first man to row across the Atlantic Ocean. In later years he broke more records by sailing the Atlantic in the world’s smallest boat. He started his military career in University at East Midlands UOTC.

Episode 12
Find out just how much food Stu and Ed have on board as they talk to us on Day 55. With 400 miles still to go, can they make it on minimal food? How is life at sea now, and crucially, will those trade winds ever pick up and blow in the right direction?
Track the latest from The Memory of Zayed in Episode 12.

Episode 11
With their food supplies running lower and lower the boys whip up morale by supporting the England Rugby team in their opening game of the six nations against Scotland for the Calcutta Cup. We also hear how the low intake in calories is affecting their progress and the latest on weather conditions at sea.

Episode 10
Speaking at the end of Day 40, under moonlit Atlantic skies the boys update us on their latest progress. The progress has been tough going and with so much extra time at sea, life on the boat has turned serious and the possibility of running out of food is becoming very real.

Episode 9
We hear the latest as the end of the challenge draws nearer and the boys really become at one with the sea. We hear exciting but rather fishy tales, and we hear how morale is at an all time high as their goal becomes closer to being achieved.

Episode 8
Speaking on Day 27, Stu and Ed give us our latest update via satellite phone on their antics and share stories of their wild companions in the ocean. Stu and Ed share with us their methods of keeping up morale and how the day to day monotony of rowing is affecting them.
We also have an emotional reminder of exactly what the Atlantic 06 challenge is hoping to achieve, as we continue to raise support and awareness for Cancer research UK.

Episode 7
Speaking on Day 19, Stu and Ed give us our latest update via satellite phone from the boat and tell us what life at sea is like. We hear about some intrepid insects, the discomforts of living on board and their thoughts and feelings on how the record attempt is progressing. We also have another reminder of exactly what the Atlantic 06 challenge is all about as we continue to raise support and awareness for Cancer research UK.

Episode 6
Speaking on Day 14, Stu and Ed tell us their feelings on the world record attempt so far and how they are coping with the harsh weather conditions brought on my yet more storms to hit the boat. We also here a thrilling account of some near misses along the way as well.
We catch up with Stuart Turnbull and Edward Bayliss for an update via satellite phone to hear the latest on this astounding record attempt, in aid of Cancer Research.

Epsiode 5
In this episode, we join cabin boy Ed Bayliss to hear how progress has been. We learn about their Christmas at sea and developments with the weather and the boat.
We catch up with the boys for an update via satellite phone to hear the latest on this astounding record attempt, in aid of Cancer Research.

Episode 4
In this episode, we join skipper Stu Turnbull to hear how initial progress has been. We learn about frustrations and difficulties experienced as they try to adjust to the harsh conditions and bad weather.

Episode 3
In this episode, we join Stu Turnbull and Ed Bayliss to hear their frustrations on how the challenge of endurance has been delayed by unsuitable weather and rough seas.
We catch up with the boys for an update and hear about the importance of keeping on top of physical and emotional preparations for this astounding record attempt in aid of Cancer Research.

Episode 2
In this episode, we join Stu Turnbull and Ed Bayliss to hear how the challenge of endurance has already begun, as they frantically take care of all the last minute preparations before their voyage.
We hear about last minute equipment and logistics for the boat as well as mental and emotional preparations for this astounding record attempt in aid of Cancer Research.