The Times Present : Destinations The Holiday & Travel Show
Project Description
The Times presents Destinations is the premier show for Holiday and Travel. Run by Clarion Events, the show takes place at London’s Earls Court and Birmingham’s NEC. Its the essential event for travel inspiration featuring many of the operators offering unmissable deals and packages. Travel writers and explorers also inspire and amuse in the theatres with guest talks and panel sessions sharing tales of bravery and adventure. Destinations wanted to harness all this great content and use it to not only provide a taster online of what the show was all about but also actively promote and announce various speakers and features at the show via the podcasts.
Our Solution
Using a combination of telephone interviews in the run up to the show and live recordings form the meet the expert theatres at the event itself we ran a series of audio podcasts promoting and previewing what visitors could expect at the show and what each speaker was going to treat them with. We assisted our clients Clarion Events with the research behind each interview, recording the interviews with two or more participants over the phone, producing bespoke music for the podcast and including voiceover idents to top and tail the interviews to give more information.
Client Feedback
Podcasts were a new marketing initiative for Destinations Show this year an throughout the process Podcast Voices hand-held us to ensure the material was delivered properly.
Each podcast was rich in content and technical quality and gave a true and exciting preview of what to expect in the run up to the Destinations Holiday and Travel Show.
Mark Oakley, Marketing Manager
Destinations Holiday and Travel Show, Clarion Events.